• Analytic Services
    • Situation / Opportunity Analysis: Determine the problem/opportunities areas based on your current business processes
    • Experimental Design: Review your current testing strategies (design, sample sizes and control groups) to help you make the best business decisions
    • Predictive Modeling: Mix science, art and business experience to identify and quantify the most important drivers of any behavior, then apply them to the target universe to optimize your ROI
      • Cross-sell / up-sell models
      • What are the purchase propensities of my customers?
      • What should be my target segment?
      • What are the products that will obtain the most ROI?
      • Are there segments in my customer population who are likely to respond to specific offers?
      • Next Best Product models
      • What is the best product (from my current suite of products) to offer to my customer?
      • Attrition models
      • Who among my current customers are at risk of attrition?
      • How can I target these customers?
      • How do I segment this target group for effective strategies?
      • Profitability / Lifetime Value models
      • Who among my current customers are profitable?
      • How can I target these customers?
      • How do I increase my profitable customer base?
      • Segmentation models
      • How can I identify the different segments that might exist in my customer base?
      • How do I treat these different segments?
    • Data Mining: We combine multiple data sources (where appropriate), sophisticated matching logic and specific business rules to measure the performance of your programs and help you interpret results. Reports include information based on contact dates, segment, geography and more, providing the information you need to make key decisions.